aychovsky,
şu makaleye de rastlamış mıydın?
history.barnard.eduMakaleden bir alıntı:
In July of 1915, the first Gillette razor for women came on the market. But where Gillette had responded to a clear void in the men’s hair removal market, he now faced the dilemma of promoting to a market that did not yet exist. Hence Gillette was responsible for introducing to American women the revolutionary concept of shaving. The Gillette women’s razor would trigger a relentless advertising campaign on the part of more than a dozen beauty care companies, all encouraging women to remove the suddenly “unsightly” body hair and all seeking to make a profit.
Bunu okuyunca, ''bi dakka yaa, bu tarihi benim gözüm ''bi yerden'' ısırıyo'' diyip şuna baktım:
Listerine was the first over-the-counter mouthwash sold in the United States, in 1915.
According to Freakonomics:
Listerine, for instance, was invented in the nineteenth century as powerful surgical antiseptic. It was later sold, in distilled form, as both a floor cleaner and a cure for gonorrhea. But it wasn't a runaway success until the 1920s, when it was pitched as a solution for "chronic halitosis"— a then obscure medical term for bad breath. Listerine's new ads featured forlorn young women and men, eager for marriage but turned off by their mate's rotten breath. "Can I be happy with him in spite of that?" one maiden asked herself. Until that time, bad breath was not conventionally considered such a catastrophe. But Listerine changed that. As the advertising scholar James B. Twitchell writes, "Listerine did not make mouthwash as much as it made halitosis." In just seven years, the company's revenues rose from $115,000 to more than $8 million.
Ah bu kapitalizm ah!